Retail Rocks – How Digital Loyalty Passes are Transforming the Customer Experience

Your customers are everywhere. Enjoying days of retail therapy at dedicated shopping outlets, in amongst the crowds cheering on the players and performers at the biggest sporting events and best music concerts, queueing for the thrill of the latest ride at the theme park, wandering through the shops at the airport concourse to kill time before a flight or enjoying a leisurely stroll with family through the country’s historic homes and gardens.   

Your customers are out there – are you?

Thy question is not where to find your retail customers, it’s how to reach out and connect with them whilst they’re at that venue or outlet and then persuade them to spend – and return.  

The answer lies in the digital loyalty pass — and PassEntry makes adding the pass effortless. Retailers deploy Apple Wallet and Google Wallet passes that turn one-time shoppers into loyal regulars, unlock real-time marketing opportunities, and keep your brand alive in customers' pockets long after they've left the store or venue. All without asking them to download a thing. There is no app to install.

Consider this your Customer Engagement Channel

PassEntry is so much more than just a digital pass provider, offering retailers the opportunity to create a complete customer engagement channel inside their mobile wallet with the pass sitting right next to their payment cards and introducing:

• Real-time pass updates (add points, stamps and reward tokens)

• Push Notifications directly to the lock screen

• Geofencing to activate location-based triggers

• Seamless POS and CRM integration
  
  

All the Power.  None of the Friction

And the best part? None of this requires your customers to download an app. Not a single tap on the App Store or Google Play Store. You get all the engagement, all the real-time marketing magic, with full analytics and campaign tracking built in.

The results are instant because by using lock-screen notifications PassEntry delivers passes that will:

• Promote real-time offers

• Trigger messages when your customers are nearby

• Highlight expiring rewards

Plus, achieving all of this with a better open rate and greater engagement that the traditional SMS and email channels deliver.

What use is a great offer if no one knows about it? 

Think about it - with a PassEntry deployed digital loyalty pass, you create a unified customer journey that connects the in-store purchase with your CRM system and online campaign.  All delivered seamlessly through the Apple Wallet and Google Wallet where the pass sits beside the payment cards that your customer repeatedly uses. 

The digital loyalty pass delivers a seamless in-store experience, with the option of fast scanning using either a QR code or barcode.  The pass is accessible from the lock screen and works even when offline.  All of this means a faster checkout experience which in turn delivers greater staff efficiency.  

Let’s get Personal

When you choose to deploy a PassEntry digital loyalty pass you also unlock the opportunity to personalise your customers’ retail experience.

This is where it gets really interesting. PassEntry lets retailers segment their customers and push personalised rewards directly to their digital wallet pass — and we're not talking generic vouchers. We're talking messages that feel like they were written just for you. "You're just one visit away from a free coffee." "10% off your next visit — today only." The kind of nudge that's hard to ignore and even harder not to act on. And because passes update dynamically, your customers always see something fresh and relevant every time they glance at their phone. The result? Higher conversion rates, bigger basket sizes, and customers who feel genuinely valued rather than the subjects of a marketing campaign.

Making it happen in Real-Time

When it comes to campaigns, speed matters. PassEntry makes it possible for retailers to launch flash promotions, time-sensitive offers and behaviour-triggered rewards instantly — no waiting, no lengthy approval chains, no technical headaches. But here's what really sets it apart from traditional marketing: your customers don't need to open a thing. No app, no email or notification that requires action. 

Say goodbye to plastic loyalty cards, and all the associated printing costs and expensive app design and build expenditure. Digital wallet passes do more, cost less and go wherever your customers do.

Case Study – Value Retail

Value Retail operates a portfolio of luxury outlet shopping destinations. They feature premium and high-end brands, and their locations include the Bicester Village Collection. 

Value Retail deployed their digital loyalty passes through PassEntry — and over 85% of every pass issued is still active. That's not engagement. That's loyalty.

Talk to PassEntry today about how to build engagement, and trust, with your retail customers.  

You’ve worked hard to get your product right, now is the time to let your customers share in your success.