Digital Loyalty Pass

Drive repeat purchases and deeper engagement

Issue digital loyalty passes into Apple Wallet and Google Wallet. Update in real time, reward instantly, and stay on your customers’ lock screen — no app, no friction.

Digital Loyalty Pass

Drive repeat purchases & deeper engagement

Issue digital loyalty passes into Apple Wallet and Google Wallet. Update in real time, reward instantly, and stay on your customers’ lock screen — no app, no friction.

Digital Loyalty Pass

Drive repeat purchases & deeper engagement

Issue digital loyalty passes into Apple Wallet and Google Wallet. Update in real time, reward instantly, and stay on your customers’ lock screen — no app, no friction.

Start free trial

Book a demo

15% increase in basket spend

81% pass retention rate

90% push notification open rate

  • 15% increase in basket spend

  • 81% pass retention rate

  • 90% push notification open rate

  • 15% increase in basket spend

  • 81% pass retention rate

  • 90% push notification open rate

How it works

Turn every transaction into a reward

When a customer pays, their pass is recognised instantly. Points or stamps are added in real time, and a notification confirms the reward, right on their lock screen. It’s a seamless experience that turns every transaction into a reason to return.

Real-time balance display

Points, credits or currency values update live on the pass the moment a transaction is recorded.

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Real-time balance display

Points, credits or currency values update live on the pass the moment a transaction is recorded.

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Push notifications

Reach customers on their lock screen. Confirm points earned, announce rewards or trigger geo-based offers.

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Push notifications

Reach customers on their lock screen. Confirm points earned, announce rewards or trigger geo-based offers.

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POS & terminal integration

Tap, scan or present at checkout. The pass identifies the customer and syncs with your existing systems.

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POS & terminal integration

Tap, scan or present at checkout. The pass identifies the customer and syncs with your existing systems.

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Dynamic pass updates

Update every live pass instantly. Change designs, add rewards or run promotions without reissuing.

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Dynamic pass updates

Update every live pass instantly. Change designs, add rewards or run promotions without reissuing.

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Fully branded design

Your logo, colours and imagery. Every pass is a branded touchpoint your customer carries everywhere.

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Fully branded design

Your logo, colours and imagery. Every pass is a branded touchpoint your customer carries everywhere.

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No app. No friction

Customers add their pass to their digital Wallet in one tap. No download, no account, no barrier between you and your customers.

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No app. No friction

Customers add their pass in one tap. No download, no account, no barrier between you and your customers.

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Loyalty Pass vs Stamp Card

Two powerful ways to build loyalty

Loyalty passes give you flexibility and control over rewards, while stamp card passes drive habit through simple, visual progress. Both update in real time, support notifications and live directly in your customer’s wallet.

Loyalty pass

Track points, credit, or spend over time

Update balances instantly

Supports tiered rewards, offers & promos

Integrate with POS, CRM & systems

Ideal for targeted messaging

Loyalty Pass vs Stamp Card

Two powerful ways to build loyalty

Two distinct pass types. Both live in your customer's wallet, update in real time and support push notifications. The difference is how they reward.

Loyalty Pass vs Stamp Card

Two powerful ways to build loyalty

Two distinct pass types. Both live in your customer's wallet, update in real time and support push notifications. The difference is how they reward.

Loyalty pass

Track points, credit, or spend over time

Update balances instantly

Supports tiered rewards, offers & promos

Integrate with POS, CRM & systems

Ideal for targeted messaging

Stamp card

Track progress with stamps
or visits

Real-time updates.
No reissuing required

Customisable visual progress via banners

Simple for staff, intuitive for customers

Ideal for push notifications

Loyalty pass

Track points, credit, or spend over time

Update balances instantly

Supports tiered rewards, offers & promos

Integrate with POS, CRM & systems

Ideal for targeted group messaging

Stamp card

Track progress with stamps or visits

Track progress with stamps or visits

Real-time updates. No reissuing required

Real-time updates. No reissuing required

Customisable visual progress via banners

Customisable visual progress via banners

Simple for staff, intuitive for customers

Simple for staff, intuitive for customers

Ideal for push notifications

Ideal for push notifications

Flexible checkout integration

Works with your checkout — not against it

Choose how loyalty fits into your payment flow. From fully automated one-tap experiences to flexible two-step journeys, PassEntry adapts to your setup either online or in-store.

Flexible checkout integration

Works with your checkout — not against it

Choose how loyalty fits into your payment flow. From fully automated one-tap experiences to flexible two-step journeys, PassEntry adapts to your setup either online or in-store.

One-tap

One-tap

Earn & redeem automatically at payment

  • Loyalty applied in the same tap as payment

  • No extra steps for staff or customers

  • Fastest checkout experience

Two-tap

Flexible rewards, separate from payment

  • First tap applies loyalty, rewards or discounts

  • Second tap completes payment

  • Ideal for complex offers or POS setups

Two-tap

Flexible rewards, separate from payment

  • Complete payment first

  • Apply rewards or discounts in second tap

  • Ideal for complex offers or POS setups

the passentry PLATFORM

Build your way

Whether you're a marketer running campaigns or a developer building integrations, PassEntry gives every team the tools to move fast without depending on the other.

Get started

For marketing teams

No-code pass builder
Create and customise fully branded passes from an intuitive visual dashboard

Geo-triggered notifications
Deliver personalised offers the moment a customer is near your store

Analytics & insights
Track installs, retention, scan rates, active pass counts and more.

Instant reward delivery
Rewards appear on the pass automatically. No manual triggers, no delay.

For developers

Seamless integrations
Connect to your existing POS, CRM, loyalty platform or ecommerce stack

Batch pass issuance
Issue thousands of passes at once via CSV upload or API batch endpoint

Webhook events
React to pass installs, scans and balance changes in real time.

Comprehensive docs
Full API reference, code examples and implementation guides

Tab 1 of 2: Marketing

No-code pass builder
Create and customise fully branded passes from an intuitive visual dashboard

Geo-triggered notifications
Deliver personalised offers the moment a customer is near your store

Analytics & insights
Track installs, retention, scan rates, active pass counts and more.

Instant reward delivery
Rewards appear on the pass automatically. No manual triggers, no delay.

Tab 1 of 2: Marketing

No-code pass builder
Create and customise fully branded passes from an intuitive visual dashboard

Geo-triggered notifications
Deliver personalised offers the moment a customer is near your store

Analytics & insights
Track installs, retention, scan rates, active pass counts and more.

Instant reward delivery
Rewards appear on the pass automatically. No manual triggers, no delay.

Client success stories

Trusted by leading brands

From a national launch that captured 15% of a country's adult population in five days, to a global premium retail rollout — here's what brands are building with PassEntry.

Client success stories

Trusted by leading brands

From a national launch that captured 15% of a country's adult population in five days, to a global premium retail rollout — here's what brands are building with PassEntry.

Client success stories

Trusted by leading brands

From a national launch that captured 15% of a country's adult population in five days, to a global premium retail rollout — here's what brands are building with PassEntry.

Start free trial

Book a demo

hagar
15% of Iceland's adult population joined in the first 5 days

Hagar launched Takk in January 2026 — building on the success of their Olis fuel loyalty programme, already powered by PassEntry.

94% active pass rate

41,000+ passes downloaded in month 1

One-Tap technology

Value retail
Global rollout across premium outlet villages

Value Retail launched PassEntry loyalty passes across Bicester Village and La Vallée Village — two of Europe's most iconic shopping destination with a global rollout now underway.

100,000+ active passes

79% active pass rate

36,600+ passes issued in March 2026 alone

Start building your loyalty programme today

Book a personalised demo

Start building your loyalty programme today

Book a personalised demo

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Find the latest updates, news and insights from our industry. Stay informed and ahead of the curve with expert tips and exclusive content.

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Keep up to date

Find the latest updates, news and insights from our industry. Stay informed and ahead of the curve with expert tips and exclusive content.

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