How to Master Mobile Wallet Marketing and Increase Customer Engagement
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It’s time to reimagine and restructure your marketing campaign.
Ask yourself this: what do Tom Hardy, Millie Bobby Brown, Hugh Grant, and Florence Pugh have in common — beyond a string of box office hits?
The answer is that when they appear on screen, suddenly you can’t look anywhere else. They capture your attention. Every streaming service, every film studio, wants that actor – the one who makes viewers sit up and pay attention. The actor who engages the audience.
Which is exactly what you want from your marketing campaign – engagement.
Because here's the thing — your customers are that audience. They're scrolling, swiping, half-distracted, and increasingly immune to the same old marketing campaigns built around SMS and emails. These are interruptions, intrusions, in their busy daily lives. What breaks through isn't bigger budgets or louder messaging. It's relevance. Marketing campaigns that feel useful, personal, and frictionless.
Why Digital Wallets are the Answer
Which is where digital wallets come in.
Loyalty cards, exclusive offers, event passes, boarding passes, personalised vouchers, geofenced offers all delivered directly to the one device your customers never leave home without. Their phone. No app to download. No inbox to fight through. Your messaging is delivered straight to their Apple Wallet or Google Wallet.
The studios don't cast Tom Hardy because he's available. They cast him because he delivers what others can only promise.
Your marketing campaign should do the same. The digital wallet gives you the tools to engage your customers in the same way that the best performers engage their audiences — personally, memorably, and at exactly the right moment.
Stop Marketing. Start Connecting.
Film audiences are increasingly looking for authentic voices and stories, encouraging the industry to move away from overly corporate marketing and toward more "human" and genuine engagement. Netflix and Amazon aren't just streaming services anymore. A recent article explains how in 2026 they are building a personalised entertainment universe — with an emphasis on using social media to keep viewers hooked and connected. Source: AdWeek
Your marketing strategy needs to be similarly unconventional. Now is the time to focus on high-impact and low-cost campaigns designed to create maximum buzz and deliver memorable brand experiences. In 2026 you should be using creativity to engage consumers directly and generate word-of-mouth rather than relying on high-spend traditional media.
We do the Heavy Lifting. You Take the Credit
We get it — making the leap from traditional marketing to something new can feel overwhelming. Which is why we've made it as easy as possible to get started. At less
cost than you may think PassEntry will provide a turnkey marketing service that takes care of the heavy lifting for you. We can create your pass, set up your messaging, and put a geofenced location in place — everything you need to get started. All achieved at entry-level cost.
After that you tell us the tone of voice that you want, and we do the rest. The service works seamlessly across both Apple and Google Wallets, and once it's up and running, the whole thing is pretty much self-sufficient — no technical team required, no extra headcount, no fuss.
The Statistics
Wallet pass notifications — 22% click-through rate with near 100% deliverability
Email — just 2–4% CTR and around 86% deliverability
SMS — around 9% CTR, but deliverability is falling
Social media — reaches only 6% of your followers organically, with less than 1% click-through
The Audience is Already There:
744 million Apple Wallet users worldwide
250 million Google Wallet users worldwide
79% of Gen Z use their wallet weekly
67% of Millennials use their wallet weekly
Source: FanCircles
The Bottom Line?
With numbers like these, digital wallet passes aren't just another marketing channel — they're the biggest direct marketing opportunity most brands haven't touched yet.
Talk to us at PassEntry to discover how easily you can harness the power of the digital wallet and start implementing a truly sticky engagement tool.
Marketing has moved on. Isn’t it time you did too?
