How To Issue Personalised Apple and Google Wallet Passes at Scale

From Toblerone to Tech: Why We Now Expect Everything to Be Personal

These days, it really is all about you. 

Imagine the scenario. You're wearing personalised Adidas trainers; have an emergency stash of Toblerone chocolate in the kitchen that – quite literally - has your name on it and the subscription vitamins you are taking each day are part of a personalised health and nutrition regime. Your Netflix, Strava, Amazon and Spotify accounts each greet you by name when you login. 

The fact is, as consumers we've now come to expect products and services to feel like they were made just for us — and anything generic or one-size-fits-all can feel almost quaintly outdated by comparison. 

Our wallet pass experience is no different.

The pass sitting in our Apple or Google Wallet isn't just a digital version of something that used to live in our physical wallets. In a world where we've grown accustomed to being known and recognised, the digital wallet pass should be seen as one of the most personal ways for a business to connect with its customers. It is the ultimate no-app loyalty solution. 

Two Distinct Ways of Issuing Passes to the Digital Wallet 

Yes, using a form without fields delivers frictionless mass distribution that allows you to insert your pass into as many wallets as possible, as quickly as possible. However, add fields to that form, and it becomes something smarter: a personalised issuance flow that captures valuable customer data at the very moment of engagement.

The introduction of the pass issuance form makes the wallet pass even more powerful by transforming it into a branded onboarding and engagement flow. That Apple or Google wallet pass now feels crafted and personal. Passes can be configured in many ways - as event or transit tickets, digital loyalty cards, membership passes, promotional incentives or to allow VIP Access to a stadium, conference or arena.

Pass Issuance Forms – Best Use Cases

From Form to Wallet: How Apple and Google Wallet Pass Issuance Forms Deliver Personalisation at Scale

Of course, there is still space in the market for the frictionless mass distribution of the digital loyalty pass, but the pass issuance form is the smarter way to create and deliver personalised wallet passes.

The form itself can have as few fields as you wish - depending on the amount of data you wish to capture - and users receive the pass as soon as that form is submitted. What makes pass issuance forms so compelling is how much they deliver for so little friction. The moment a customer submits the form, their personalised pass lands instantly in their wallet — no app to download, no account to create, no login flow to navigate. 

Because every Apple or Google Wallet pass is then automatically populated with names, membership numbers, booking details or loyalty balances, personalisation happens at scale without any additional effort. 

Better still, what might once have been an anonymous QR code scan becomes a genuine lead generation opportunity, capturing measurable customer data and building CRM lists with every single install. 

Distribution is simple and can be achieved in many ways – as a link, as part of a campaign, on a poster, embedded in a website or sent as a QR code. With PassEntry, you pay only for the passes that are downloaded to the wallet.  

Stripped of the old, shared rhythms of office life, as we embrace a hybrid work culture we become the architect of our days — and with that shift in working patterns comes the expectation that the products and services around us should reflect our renewed sense of individuality. 

The Juice Smith – Case Study

This premium organic cold-pressed juice company used pass issuance forms when replacing their physical paper stamp cards with digital loyalty cards. They placed QR codes in-store so customers could instantly add the pass to their digital wallet. The results were exceptional. Within the first three months, over 1,200 customers added the digital loyalty card to their wallet, three times the sign-up rate of the old paper-stamp card.  Repeat visit frequency increased by 34% and the business benefitted from a 28% uplift in average spend among loyalty card holder when compared to non-members.

Beyond the Loyalty Card: How Personalised Digital Wallet Passes Are Redefining the Customer Experience 

Digital wallet passes created using a pass issuance form sit it at the intersection of two powerful consumer trends: the love of personalisation and the way we’ve quietly come to rely on our smartphones for so much of our daily lives.

For businesses, they offer a direct connection to the customer — and one that updates in real time and shows up exactly when and where it's most relevant.

In a world where being greeted by name has shifted from feeling like a premium touch to being the bare minimum expectation — if a platform doesn't know your name on login, it can actually feel oddly impersonal.  The wallet pass has become the digital equivalent of a hotel concierge greeting you by name the moment you walk through the door.  

And you know how good that feels.

At PassEntry we want your customers to experience that feeling too.  Talk to us today about personalised wallet passes.