PassEntry Helps Quadrant Bring Fans Closer to Motorsport Culture with a New Digital Community Pass
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PassEntry and Quadrant have teamed up to launch a digital membership card that is set to transform motorsport fan engagement.
Quadrant, the motorsport lifestyle brand founded by F1 driver Lando Norris, is using the power of PassEntry to deliver their Quadrant Community Pass straight to fans' Apple Wallet and Google Wallet.
The Community Pass gives fans a single, always up-to-date home for their membership, replacing static loyalty cards and one-off email updates with a live digital pass that sits on the lock screen of their smartphones, ready whenever fans need it.
Working with PassEntry, Quadrant can now issue every member a branded digital pass that:
Unlocks exclusive access to pop-ups, race-weekend experiences and community events, with entry verified instantly via QR code - no printed tickets, no app downloads.
Delivers timely alerts straight to the lock screen - from new product drops and event announcements to race-day reminders - via push notifications and location-triggered messages when fans are near a Quadrant activation.
Deepens the fan relationship, giving Quadrant a direct, permission-based channel to its community and the analytics to understand how members are engaging with the brand.
Feels effortlessly on-brand, with a fully customised pass design that reflects Quadrant's identity, distributed in minutes via SMS, email or QR code.
Faster Launch, Lower Costs: The PassEntry Advantage
PassEntry made it possible for Quadrant to move fast without compromising on design. The platform took the Quadrant Community Pass from concept to launch in a fraction of the time a native app build would have required — and because PassEntry passes update dynamically, Quadrant faces no ongoing development costs to keep rewards and community features current as they evolve.
"The default answer in this industry is to 'build an app' and it's almost always the wrong one," said Nico Cary, Co-Founder & CTO, PassEntry. "Nobody wants to download another app, create another account and remember another password just to prove they're a fan. The wallet is already there, on every phone, one tap away. Quadrant got it, ship the pass, skip the app and spend the engineering budget on literally anything else. We had them live in days. The app route would've taken months to ship."
"Our community is at the heart of everything we do, and we wanted to give them something that matches the pace of what we're building," said Alex Chalder, Head of Brand Activations, Quadrant. "The Community Pass turns membership into something fans actually use - it's in their wallet, it updates instantly, and it gets them into the moments that matter."
The Quadrant Community Pass is available to members via Quadrant.gg, with the pass adding directly to Apple Wallet or Google Wallet in a single tap.
Ready to bring your community closer with a digital membership pass of your own?
PassEntry makes it simple to launch a branded, dynamic pass — without the cost or complexity of building a native app. Whether you're a sports team, membership club, or fan community looking to boost engagement, our team can help you go from concept to launch in weeks, not months.
Get in touch with us at PassEntry today to start building your own digital community pass.
