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Published on:
2 February 2026
2026 is shaping up to be the Year of the Digital Wallet. Launching your Apple and Google Wallet programme should be both quick and simple. A recent report from the trade body UK Finance* highlights the fact that more than half (57%) of UK adults now use mobile wallets. Consumer behaviour is changing – so should yours.
Three Steps to Success
Define your Pass Type – will this be a loyalty programme, an event ticket, a club membership or transport pass. This will determine the structure and functionality of your programme.
Establish your Distribution KPI – set a clear measurable goal. Perhaps a 30% adoption rate target amongst existing customers or 100,000 wallet installations during the first quarter post launch.
Determine how to Use the Passes– will your customers scan them at checkout for rewards points, present them as entry tickets to concerts or sporting events, use them as transport passes or to redeem exclusive offers and access bonus materials.
Follow these simple steps, and within 24 hours you will have created a focused roadmap that will transform what may at first have seemed a daunting project into a streamlined initiative your team can execute with confidence.
Integration is Easy
Don’t worry about integration – the technical heavy lifting has already been done for you. Digital Wallet platforms now integrate seamlessly with the tools you are already using. These include your CRM, your marketing automation platforms and your workflow connections.
As our Dev Team explains:
“Our clients can either integrate effortlessly with our easy-to-use Open API documentation or choose a no-code setup with Zapier.”
It really is this easy. You no longer need a dedicated development team tasked to deliver a complex custom build. Connect. Configure. Go live.
Don’t Wait. The Instant Impact of Push Notifications
With more mobile phones than people on the planet, the growth potential for the digital wallet is almost limitless, and push-notifications have a major part to play in this digital landscape of the future.
Push Notifications eliminate the friction that plagues traditional communications channels, where emails lie unopened and text messages wait to be tapped and read. Your time-sensitive offer, event reminder or update is sent immediately to your customer, whether they're quickly glancing at their wrist during a meeting or checking the time on their phone they will see it. Push notifications are the closest thing to a guarantee that your message will be seen. Plus, you achieve significantly higher engagement rates when you no longer have to rely on customer behaviours.
Start Simple. Scale Smart
Digital wallet programmes aren't just a nice to have anymore they're defining the way in which brands are building loyalty and driving repeat visits. Whether you're rewarding your most loyal fans or streamlining event entry, putting your passes directly into the Apple and Google Wallets means you're always accessible, and always just one tap away from truly meaningful engagement.
Make 2026 the year you transform how your business connects with customers, one wallet pass at a time. Talk to us today about how PassEntry can help you to create secure Apple and Google Wallet passes that drive real engagement. We specialise in ticketing, travel and retail digital passes.
Get started in just one day with easy tools and integrations – plus zero technical expertise!
*UK Finance Report: https://www.ukfinance.org.uk/news-and-insight/press-release/over-half-uk-adults-now-use-mobile-wallets
